After spending countless hours agonizing over a name for our store, we finally agree to go with Cranberry Collective. Here’s the breakdown:
CRANBERRY – We wanted to include a word that instantly conjures up thoughts of Cape Cod. After much debate, we narrowed our list down to CRANBERRY, MAYFLOWER and LIGHTHOUSE. CRANBERRY ultimately won out, due in large part to the fact that we live by one of the prettiest cranberry bogs on the Cape.
COLLECTIVE – CRANBERRY was coupled with COLLECTIVE for a few reasons. First of all, we love the use of alliteration when it comes to store names. Furthermore, we find the concept of art collectives inspiring and hope to give local artists a new platform to expand their audience. Finally, Jen and I wouldn’t be in a position to launch our small business without the collective support of our family and friends.